January kicks off the busy trade show marketing season with the Consumer Electronics Show January 7-10 in Las Vegas where more than 4,500 exhibiting companies and 180,000 attendees have converged. That’s a lot of tote bags and a lot of potential leads. So how can you make your brand stand out at the conferences, trade… Continue Reading →
Continue Reading →One way to find out what show attendees really want when they walk into a trade show booth is to ask. That’s what CEIR, the Center for Exhibition Industry Research, did. Here’s what they found out. 2. Booth visitors are captivated by presentations and one-on-ones. Inviting someone who actually uses your product to be a… Continue Reading →
Continue Reading →My dad is a professional photographer so I learned early on that the best photographs, like the best exhibits, have certain design elements in common. The right composition, lighting and color produce a dramatic image that tells a story. If the image on your exhibit is not telling your brand’s story it may be time… Continue Reading →
Continue Reading →Static trade show displays are a thing of the past. An interactive trade show booth experience is where it’s at. That means building elements of engagement into your booth design. As a smart consumer, you probably do your research and comparison shopping online. Your potential customers do the same. Whether they’re buying a new car… Continue Reading →
Continue Reading →Convenience is king. If your location is not close to public transportation or near where participants work it will result in low meeting attendance. Offering to provide shuttle service from the airport and to nearby points of interest makes your venue more attractive to meeting planners and conference attendees. 2. Meeting Room Capacity – Include… Continue Reading →
Continue Reading →Illuminated exhibits are one of 2018’s hottest trade show trends. Why? Because companies are looking for ways to maximize their booth design’s impact on the show floor without increasing the heft of their exhibit. LED backlit displays offer a vibrant viable solution. Studies conducted by the Center for Exhibition Industry Research show you have only… Continue Reading →
Continue Reading →As the New Year approaches, list making becomes as popular a national pasttime as watching football or hockey. But, whether you’re developing a trade show marketing plan for your company or making your own personal bucket list, if you want to reach the goal, the same rules apply. 1. Know where you want to go… Continue Reading →
Continue Reading →The Boston Celtics’ current 16-game winning streak is epic, but it has not been a smooth ride. Some of those games have been real nail-biters, where players had to make split-second decisions and scramble to come back from behind for the win. Likewise, exhibit managers have to jump through a lot of hoops, like choosing… Continue Reading →
Continue Reading →Fall is trade show season. It also happens to be apple picking season. And since moving back to my native Massachusetts three years ago, a highlight for me has been traveling to the orchards of Stow, Mass., to go apple picking with family. There’s nothing like the smell of warm apple pie made with fresh… Continue Reading →
Continue Reading →Designing a custom trade show display is like jumping out of an airplane. The first step is a doozy but with the right training and experts to guide you, the sky’s the limit on what you can achieve. When I decided to jump out of an airplane the spring I turned 29, I knew there… Continue Reading →
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