One way to find out what show attendees really want when they walk into a trade show booth is to ask. That’s what CEIR, the Center for Exhibition Industry Research, did. Here’s what they found out. 2. Booth visitors are captivated by presentations and one-on-ones. Inviting someone who actually uses your product to be a… Continue Reading →
Static trade show displays are a thing of the past. An interactive trade show booth experience is where it’s at. That means building elements of engagement into your booth design. As a smart consumer, you probably do your research and comparison shopping online. Your potential customers do the same. Whether they’re buying a new car… Continue Reading →
The Boston Celtics’ current 16-game winning streak is epic, but it has not been a smooth ride. Some of those games have been real nail-biters, where players had to make split-second decisions and scramble to come back from behind for the win. Likewise, exhibit managers have to jump through a lot of hoops, like choosing… Continue Reading →
