January kicks off the busy trade show marketing season with the Consumer Electronics Show January 7-10 in Las Vegas where more than 4,500 exhibiting companies and 180,000 attendees have converged. That’s a lot of tote bags and a lot of potential leads. So how can you make your brand stand out at the conferences, trade… Continue Reading →
As the New Year approaches, list making becomes as popular a national pasttime as watching football or hockey. But, whether you’re developing a trade show marketing plan for your company or making your own personal bucket list, if you want to reach the goal, the same rules apply. 1. Know where you want to go… Continue Reading →
The Boston Celtics’ current 16-game winning streak is epic, but it has not been a smooth ride. Some of those games have been real nail-biters, where players had to make split-second decisions and scramble to come back from behind for the win. Likewise, exhibit managers have to jump through a lot of hoops, like choosing… Continue Reading →
