One way to find out what show attendees really want when they walk into a trade show booth is to ask. That’s what CEIR, the Center for Exhibition Industry Research, did. Here’s what they found out. 2. Booth visitors are captivated by presentations and one-on-ones. Inviting someone who actually uses your product to be a… Continue Reading →
My dad is a professional photographer so I learned early on that the best photographs, like the best exhibits, have certain design elements in common. The right composition, lighting and color produce a dramatic image that tells a story. If the image on your exhibit is not telling your brand’s story it may be time… Continue Reading →
Fall is trade show season. It also happens to be apple picking season. And since moving back to my native Massachusetts three years ago, a highlight for me has been traveling to the orchards of Stow, Mass., to go apple picking with family. There’s nothing like the smell of warm apple pie made with fresh… Continue Reading →
Designing a custom trade show display is like jumping out of an airplane. The first step is a doozy but with the right training and experts to guide you, the sky’s the limit on what you can achieve. When I decided to jump out of an airplane the spring I turned 29, I knew there… Continue Reading →
Axis Layout – is effective for exhibitors with Engage-oriented goals, featuring hands-on demonstrations, stand-alone kiosks and counters for your staff to engage and educate show attendees. Presenter Layout – is ideal for exhibitors with Engage-oriented goals who want to educate attendees with multimedia displays and live group presentations. Plaza Layout – is best for exhibitors… Continue Reading →
