My dad is a professional photographer so I learned early on that the best photographs, like the best exhibits, have certain design elements in common. The right composition, lighting and color produce a dramatic image that tells a story. If the image on your exhibit is not telling your brand’s story it may be time… Continue Reading →
Illuminated exhibits are one of 2018’s hottest trade show trends. Why? Because companies are looking for ways to maximize their booth design’s impact on the show floor without increasing the heft of their exhibit. LED backlit displays offer a vibrant viable solution. Studies conducted by the Center for Exhibition Industry Research show you have only… Continue Reading →
As the New Year approaches, list making becomes as popular a national pasttime as watching football or hockey. But, whether you’re developing a trade show marketing plan for your company or making your own personal bucket list, if you want to reach the goal, the same rules apply. 1. Know where you want to go… Continue Reading →
The Boston Celtics’ current 16-game winning streak is epic, but it has not been a smooth ride. Some of those games have been real nail-biters, where players had to make split-second decisions and scramble to come back from behind for the win. Likewise, exhibit managers have to jump through a lot of hoops, like choosing… Continue Reading →
You’re Right Where You’re Supposed to Be So getting back to my sea change, in July 2014 my divorce was final, in August my job ended and by September my house was on the market. In this particular case I didn’t need a plan, life unfolded in such a way that the direction I was… Continue Reading →
Spring is a time of renewal and growth. It’s also a perfect time to review your show strategy for creating one of the best trade show booths for 2017. One sure-fire way to spotlight your brand and increase traffic to your trade show booth is to add a hanging fabric structure. Also consider the benefits… Continue Reading →
