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The Smart Marketers Guide to trade show planning gives you step-by-step instructions on how to create a spot-on strategy for exhibitor success at your next trade show. You’ll identify your organization’s objectives, buyer persona and event plan using the helpful tools, tips and worksheets contained in the guide and then craft a successful promotional campaign to drive business to your trade show booth.

In this guide you will learn:

  • how to create an event marketing plan
  • promotion strategies that work
  • how to boost your trade show ROI
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